OgilvyOne has appointed two regional digital CDs with Natalie Lam joining from R/GA New York and Mark Taylor taking on an expanded regional role from his current base in Singapore.
The appointments are designed to show OgilvyOne’s commitment to being a leading digital player in Asia – in particular China – according to regional president Kent Wertime: “Digital is now mass and mainstream; it’s the new battleground for awareness and engagement,” he says.
Natalie Lam joins OgilvyOne in Beijing in a dual China-Asia role. At R/GA New York, she worked on the Nike i.D. campaign, which invited consumers to design their own shoes, and the Nike + collaboration with Apple iPod. She replaces Dirk Eschenbacher, who left OgilvyOne one year ago.
Her appointment in Beijing signals OgilvyOne’s desire to be a leading player in the world’s biggest Internet market. Earlier this year, China surpassed the United States as having the highest number of Internet users, with more than 250 million users.
“The appointment of Natalie comes at a time when China has stepped further into a global leadership role as the largest digital country in the world,” says Chris Reitermann, president of OgilvyOne China.
Mark Taylor has worked at OgilvyOne in Singapore for more than two years, and now takes an expanded regional CD role in Asia.
“The appointment of Natalie and Mark reaffirms the vital role digital now plays throughout our business as we help our clients take advantage of a variety of new creative opportunities that digital offers,” says Tham Khai Meng, co-chairman and regional ECD of Ogilvy Asia.