Ogilvy completes management line in Indonesia, hires thee more people

Jakarta :To
complete the Indonesian’s office management line-up, David Mayo, President,
Ogilvy & Mather ASEAN announced today the appointment of Gordon Ford to head
up OgilvyAction, Florian Jungbauer to lead Redworks and Rene de Paus takes on
the role of Business and Strategy Director for The Brand Union.


“Our new
Indonesia plan is gathering momentum,” says David Mayo, President, Ogilvy &
Mather ASEAN. “Katryna and Gustavo, our newly appointed country and creative
leads, will be joined by Gordon, Florian and Rene, three professionals at the
pinnacle of their game. Focusing on creative work that works, they will drive
Ogilvy forward on our new 5 Year Plan which includes development of our offices,
our people, our product and of course our clients and their businesses.”


Ford is no stranger to Indonesia as he joins Ogilvy from Leo Burnett.
With 17 years working across Asia, Ford brings branding, retail and activation
experience to the team based in Jakarta.


“The growth potential for brand
activation in Indonesia is extensive as the growing urban population is exposed
to international tastes and trends. We are delighted to have Gordon at the helm
to lead OgilvyAction in this dynamic growth market,” said John Goodman,
President OgilvyAction Asia Pacific.


Austrian-born Jungbauer moves to
Indonesia from Hong Kong where he was Managing Director of a leading marketing
specialist agency. With a strong background in marketing, production and
business development he is ready to grow the Redworks offering in Indonesia.


Indonesian-born Rene de Paus brings 14 years experience in branding and
marketing services to The Brand Union. He has worked across a wide range of
prominent international and local brands including the Indonesian Ministry of
Tourism, Total E&P, The Body Shop and Vespa.


“At The Brand Union, we
are creating a new model for strategic branding and design in the region which
combines the breadth and capability of a global network with the very best of
local talent and insight,” said Graham Hitchmough, Regional Director, ASEAN, The
Brand Union. “Leveraging our partnership with Ogilvy in the region, we are
committed to being part of Indonesia’s future growth and establishment on the
world stage.”


Ford and Jungbauer start in February 2012 and will report
into Katryna Mojica. De Paus will also start in February 2012 and will report to
Graham Hitchmough.

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