Founded in 1994 and based in Nanjing, Yindu is a full service communications agency with capabilities including strategic planning, advertising, branding and corporate identity, print and media production and media buying. Areas of particular expertise include FMCG, pharmaceutical, technology, financial and lifestyle brands. It employs 250 people and clients include well known national brands such as Jiangsu Mobile, Heilan Home, Jiangsu Yanghe Brewery, Nanjing Iveco, MoonHare, Simcere, Longliqi and China Construction Bank.
Yindu had gross assets as at 31 December 2010 of RMB 57.8million and reported billings for 2010 of RMB 428.5million.
This investment continues WPP’s strategy of developing its services in fast-growing and important markets and sectors. Greater China – a region WPP has been committed to for over 20 years – remains one of the fastest growth markets for the company, currently WPP’s fourth largest market with revenues of US $1.1 billion. The Group currently employs 13,000 people (including associates) across Greater China, underlining its strong leadership position in the region – as in Asia overall – across all communications services.