Odonil Signs Cine Star Samantha As New Brand Ambassador

Bangalore: Odonil, the leading home and air freshening brand from the House of Dabur, today announced the launch of Odonil Good Living range of refreshing air freshening gels. The company also signed South Indian cine star Samantha Ruth Prabhu as the new face of Odonil.

“The new Odonil Gel will be available in four natural fragrances – Soothing Jasmine, Enamoring Lavender, Charming Citrus and Mystic Rose. With this launch, brand Odonil is establishing itself as the complete air refreshing expert, offering a variety of air care solutions for every space in your homes”, said Dabur India Ltd Category Brand Head-Home Care Mr. Amit Garg.

“In view of the changing lifestyles of consumers and to meet the modern day need for convenience, Dabur has now introduced the new Odonil Gel. This new introduction from Odonil is meant for the living spaces in the home, such as drawing & living room, and is also equally convenient for use in cars as a natural air freshener. This attractive pack can be placed on a table or shelf, or conveniently hung on the wall,” Mr. Garg said.

The new product will be available across the country in both modern trade as well as general trade outlets. “Odonil Gel provides superior bloom with a unique option to open & shut flow. Odonil Gel’s fragrant gelling agents with active ingredients evaporate on contact with air, masking any bad odour and giving a continuous long-lasting fragrance. It comes in an attractive and convenient new pack with a unique fragrance control feature. Each of the fragrances of Odonil Gel has been carefully chosen to create a truly distinctive and memorable experience. This launch will further consolidate Odonil’s position as the leader in the air freshener market,” he added.

Announcing the signing of Samantha as the new brand ambassador, Mr. Garg said: “Odonil is today a leading brand in the air freshener market and is the most preferred choice for the modern Indian woman to not just make her living place smell good but also feel good. We feel that Samantha would surely be able to connect and more effectively communicate the brand’s benefits with the consumers.”

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