Octagon was named “Sports Agency of the Year” by industry trade publication Sports Business Journal at its inaugural awards event held last night in New York.
In addition to the Agency of the Year, the publication recognized excellence and outstanding achievement in 10 other categories, including professional teams and leagues, intercollegiate sports, sponsorship,broadcasting, on-line media, technology and other categories where organizations are at the forefront in shaping the future of the sports business.
Octagon’s selection was based on the agency’s industry thought leadership and work on behalf of corporate and athlete clients in North America and in over 20 international markets. Corporate services include consultation and program activation on behalf of many of the leading sponsors of sports properties, representation of an athlete client roster described as the most diverse in the industry and management of sports properties, including professional tennis and golf tournaments.
“This award is a testimony to the corporate and athlete clients with whom Octagon is proud and privileged to work,” said Rick Dudley, President and CEO of Octagon. “It is validation of the work we do on behalf of our clients. And most of all, it is a gratifying tribute to our people around the world who work tirelessly on behalf of our clients,” he said.
Octagon is the world’s leader in sports and entertainment marketing with global expertise in consulting, athletes & personalities, event management, property representation, marketing solutions, licensing and merchandising and talent procurement. As part of The Interpublic Group (NYSE: IPG), one of the world’s leading organizations comprised of advertising and marketing services agencies, Octagon employs marketing specialists based in major markets on six continents.