Oakley extends association for IPL 2012 as official Eye Wear Sponsor

Mumbai : Rajasthan Royals today announced that it has extended its association with Oakley , a market leader in the international eyewear segment – as official Eye Wear Sponsor for the Indian Premier League (IPL) 2012. This is the second season Oakley is associating itself with Royals as an official partner.

The mutually beneficial deal enables the eyewear giant to enjoy more recognition and visibility among cricketing fans across the world. It is also an opportunity for them to leverage the association internally for customer-connect through competitions, product launches, and senior level interactions with players.

Says Raghu Iyer, CEO, Rajasthan Royals: “We are delighted to have an international eye wear brand like Oakley as an official sponsor for another year. This goes to show the trust they have in us as a sporting brand. We look forward to the beginning of the tournament and are confident that Rajasthan Royals will serve as a worthy platform to give the brand great visibility during IPL 2012.”

Commenting on the brand’s continued association with Rajasthan Royals, Mr. Amitabh Sehdev, National Business Head – Oakley, Luxottica India Pvt. Ltd, said: “We at Oakley are extremely proud to be associated with team Rajasthan Royals for the second year running in the Indian Premier League. The spirit and attitude with which the Royals play their cricket is very much in keeping with Oakley’s philosophy of ‘Beyond Reason”. We take this opportunity to wish Rajasthan Royals all the very best of the 2012 season and look forward to a long and fruitful association over the years.”

Led by the cricketing legend Rahul Dravid, inaugural IPL champions Rajasthan Royals are all set to step into the new season of the IPL all guns blazing. The first match of the team is scheduled to be played on 6th April at Jaipur’s Sawai Mansingh Stadium.

Leave a Reply