The International New York Times and The New York Times’ Chinese website has announced the launch of the Chinese Monthly, a print publication that presents news, opinion and lifestyle content from The New York Times in Simplified Chinese for Chinese audiences in Hong Kong and Macau.
The 24-page publication will launch on May 1st with a print run of 50,000 copies and will be available in luxury hotels, airline lounges, high-end residential complexes, premium outlets and on newsstands across Hong Kong and Macau.
The topics covered in the Chinese Monthly will include world news and opinion, fashion, shopping and food, business and technology news and personal wealth. In addition, approximately 20 per cent of the content will be devoted to local news and events in Hong Kong and Macau.
The Chinese Monthly will be produced by the International New York Times, in collaboration with cn.NYTimes.com, the Chinese-language website of The New York Times. The editorial content will be overseen by Ching-Ching Ni, editor in chief of cn.NYTimes.com.
Helena Phua, Executive Vice President, Asia Pacific, International New York Times said: “As two of the most popular destinations for Chinese tourists globally, Hong Kong and Macau have an important role to play in expanding our Chinese audience. With the launch of the Chinese Monthly, we are thrilled to be introducing this audience to some of the best content The New York Times has to offer in their native language.”
Craig Smith, Managing Director, China, The New York Times said: “Our Chinese audience has grown enormously through cn.NYTimes.com and we are excited to complement our digital offering by bringing high-quality coverage of world affairs, business and culture to our Chinese readers in print.”