The New York Times and the International Herald Tribune (IHT) announced today that on Oct. 6, they will launch KEY, The New York Times Real Estate Magazine – International Edition. The magazine will be distributed inside the IHT to subscribers, at hotels and on newsstands in major markets in Europe and the Middle East. It will be published twice a year offering a mix of original content with articles from the U.S. publication.
Informative and engaging, KEY, International Edition, delivers high-quality journalism and compelling photography while reporting on the world’s real estate markets. The publication offers advertisers a new environment to showcase their products and services to an international, affluent set of readers drawn to luxury and style.
Expanding KEY to major cities in Europe and the Middle East is a big advantage for our advertisers here in the U.S., said Denise Warren, senior vice president and chief advertising officer, The New York Times Media Group. Advertisers are always looking for new ways to extend their brand and KEY is the perfect vehicle to reach an influential international audience in the real estate marketplace.
KEY will give advertisers a unique opportunity to reach the very affluent audience of the IHT with a glossy magazine dedicated to luxury real estate. Today the global citizen is also a global investor and KEY with the IHT will be the link between home owners, home sellers, developers and marketers of fine properties worldwide, said Jean-Christophe Demarta, international advertising director, The New York Times Media Group.