Norsan Media has announced that on January 1, 2009 onwards it will operate WOLS 106.1 FM station . WOLS 106.1 FM will be the newest Spanish Language FM station in Charlotte and the second FM here for Norsan Media, the group that also publishes the weekly “Mi Gente”.
According to Edgar Saucedo, general manager of Norsan Media, WOLS 106.1 FM will be the new home of La Raza, the Mexican regional format that has been aired on WGSP 102.3 FM, also property of Norsan Media.
“I’m happy to continue growing in Charlotte; as of today, we are the strongest Spanish media in the Carolinas. This will provide a competitive advantage that will benefit our audience and customers,” said Norberto Sanchez, CEO of Norsan Media.
According to Sergio Garcia, Norsan Broadcasting Operations Manager, the new acquisition will allow Norsan Media to reach a different segment of the population, which has been underserved for years.
“The programming will be based on tropical hits and pop in Spanish, something new and fresh for our diverse audience. Charlotte is growing in Hispanic diversity and we do not want to be left out. We need to keep up this momentum,” said Garcia.
WOLS 106.1 and its powerful 21,000 watts will cover Gastonia, Rock Hill, Lancaster, Kannapolis, Charlotte, Union County, and North Mecklenburg along with a neat, high quality sound that will allow listeners to continue enjoying the successful programming of La Raza 102.3 FM, home to the national show Piolin por la Manana.
Currently, Norsan Media has 10 radio stations in its portfolio: WGSP 102.3 FM La Raza, WGSP 1310 AM La Tremenda, WXNC 1060 AM Latino Hits in Charlotte, as well as WKGN 1340 AM in Knoxville, TN, WFAY 1230 AM in Fayetteville, NC, WCEO 840 AM in Columbia, SC, and four other stations in Jacksonville, FL, WVOJ 1570 AM, WSOS 1170 AM, WEWC 1160 AM and WNNR 970 AM.
“All of the changes are positive for the development and growth of our company. We are putting ourselves in a position to be a major player in the Charlotte broadcasting industry,” said Sanchez.
Norsan Broadcasting’s media hub is located in Charlotte, NC. In addition to the eleven radio stations (including WOLS 106.1 FM), Norsan Media has another Spanish Newspaper, “Hola Noticias,” in Jacksonville, FL.