Nokia has announced a new offering that lets advertisers target their mobile campaigns to consumers in 10 major metro areas of the United States on the Nokia Media Network. The Nokia Media Network is a premium mobile advertising network comprised of top-tier publishers such as Hearst and TV Guide, operator partners such as Sprint, and Nokia services such as Nokia.mobi.
“The ability to target mobile ads to specific metro areas makes local advertising a reality on the mobile device,” said Tom Henriksson, head of Nokia Interactive Advertising. “This is particularly compelling for advertisers that want to leverage mobile for local promotions and regional advertisers that want to reach their core customer base. And, in an election year, when other forms of local media are saturated with political advertising, mobile is now a viable, uncluttered medium for reaching key segments in specific geographies.”
The Nokia Media Network’s Metro Targeting maximizes the return on advertising investment for national and large regional advertisers by serving ads to mobile users in specific geographical areas. Metro Targeting makes local advertising easy by enabling brands to tailor mobile ads to their desired audiences in key metro areas, corresponding to the same Designated Marketing Areas (DMAs) used in traditional media planning.
Nokia Interactive Advertising helps brands reach the potential global audience of 3.3 billion consumers with mobile devices. Through the Nokia Media Network and Nokia Interactive Solutions, Nokia Interactive Advertising provides brands with all they need to connect with and engage consumers with mobile advertising.