Nimbuzz , the most comprehensive mobile social instant messaging, (geo) presence and VoIP provider has entered into a major distribution pact with TATA Indicom, a leading CDMA based mobile operator. The application will be available to all the 35 million TATA subscribers through its very popular TATA Zone free of any subscription charge. This takes Nimbuzz’s Global Manufacturer Affiliate Program to a new high where TATA Indicom will also endorse the Nimbuzz WAP application through SMS promotions after gauging the uptake of the service. According to the terms of the tie-up, the mobile operator will white list out the IPs and get a special link – mtata.nimbuzz.com on Tata Zone.
Delighted at these recent developments, Vikas Saxena, Country Head Nimbuzz India, exclaimed, “We are registering over 600,000 users per month and this has been a terrific start for us in India which is a top market now! Since TATA Indicom is a name to reckon with and it is our pleasure to be associated with a brand like Tata. We are confident of our product offering and our partnerships will help us reach out to the Indian market in a big way.”
This move is a huge step by the mobile operator also that is planning to launch a GSM network this year adding to their share of 9.3% of the total Indian mobile subscriber base.
Commenting on the major pact, Zubin Jimmy Dubash, Assistant Vice President-VAS, Tata Teleservices Limited said: “Traditionally in India, the mobile phone has predominantly been a voice-driven medium to communicate amongst one-another. Nimbuzz is a convenient and value added text-messaging service that will largely appeal to young professionals and youth to be in constant touch with their friends, family and business associates. It is an innovative service that combines the power of a desktop chat with the mobility and convenience. Our partnership with Nimbuzz will open up new avenues and direction of increased ARPU’s in VAS segment with the introduction of Instant messaging and Mobile social networking”.