BAG Films and Media has announced that it has appointed Nilanjana Purkayastha as business head. She will report to Anurradha Prasad, chairperson and MD ,BAG Films and Media .She replaces Rajesh Chadha, who was senior vice-president and operations head .
Nilanjana Purkayastha will identify a business mission strategy and building organisation capability to achieve long term goals for the leading production house.She will also look after the production business of BAG Films.
Speaking about her new role, Nilanjana, said, “I would like to increase the number of shows produced by our company. Also, the second aspect is to increase the quality of programming offered by us.”
Nilanjana had quit Sahara One as business head in December 2008 . During her seven month tenure at Sahara One, she brought in shows such as Mata Ki Chowki and Saas vs Bahu. She also worked with NDTV Imagine and Star Plus.