India’s leading online travel company Yatra.com has announced the opening up of its website for advertising.Nikhil Rungta – Head of Marketing for Yatra.com has been given the additional responsibility to Head Ad Sales . Some top advertisers like Nokia, Airtel, Citibank, HP, ICICI, Reliance Communications, Tata Indicom, Hyundai i20, Mahindra Xylo, Fiat Linea, Maruti Suzuki , says a company release, have already tied up with Yatra.com for advertising.
“Digital marketing is fast emerging as the measurable and accountable way of reaching target audiences. Online travel is the most popular e-commerce activity in India and yatra.com gets one of the finest set of customers transacting with them. Advertising on yatra.com will not be just about banners on the website, we will offer a complete solution – the whole Nine Yards of Digital Marketing. We will offer both branding and performance oriented solutions. For branding we have customized sponsorship packages and web banners; for performance we have an extremely qualified database for lead generation, SMS and e-Mail marketing. He further added “At yatra.com we have always believed in the highest level of customer service and the same we will offer when it comes to servicing our advertisers,” nnouncing this new initiative ,Nikhil Rungta said.
Now, companies can promote their brands on Yatra.com and reach out to one of the most filtered, targeted and premium audience – people who access the internet regularly, are comfortable transacting online, spend more than Rs. 5000 on an average, own a credit card, live in top 10 cities in India, fly frequently and take holidays very often – both domestic and International.
Companies advertising on Yatra.com will have access to real time tracking and rich media branding which will result in branding and lead generation.
Yatra.com has been the recipient of several prestigious awards and recognitions. From being declared the ‘Best Online Travel Agency’ of the year 2008 at the Galileo Express Travel World’s awards, 2008 to being the only Indian travel company among the ‘Top 100 start ups in Asia’ awarded by Red Herring. and also being recognized as the ‘most used travel website’ by Juxt Consult in their India Online Survey 2008, Yatra.com has garnered a distinct mindshare of consumers. Yatra.com also has been the first online travel company to offer unique and innovative services such as cash on delivery of domestic and international flight tickets, compensation to the customers on flight delay, best fare challenge and partial payment options for hotel bookings.