BINDASS, A soon to be launched Hindi entertainment channel on Wednesday announced the appointment of Nikhil Gandhi as Regional Director, West & South, Advertising & Sponsorship Sales.
Nikhil Gandi boasts seven years media and entertainment experience. Prior to joining Bindaas, Nikhil Gandhi worked as regional head, west Zoom television. He was instrumental in setting up a whole new team in the West and was also handling the Eastern region as an added portfolio. He was a part of the core team at Zoom during the launch of the channel in 2004. He has also worked with MTV.
“ Brand Bindass is going to power the growth of media space for young India and spells oodles of spunk and attitude; I’m really excited to be a part of this phenomenon.” commented Nikhil Gandhi
Other senior executives in Bindass has also welcomed Nikhil Gandhi’s appointment.
“We are incredibly pleased to have him on board Brand Bindass. He brings to the position, not only years of media expertise, but an in-depth knowledge of the current business trends in entertainment as well.” The Senior Vice President – Revenue & Business Head – New Media of Bindass, Sanjay Puthli said.
Bindass channel is scheduled to be launched somewhere in mid 2007 and has an outlay of Rs.200 crores (Rs.2 billion). It will be India’s first local youth entertainment TV channel.