Nike’s innovative Nike+ running experience combining music, personal coaching and fitness networking is revolutionizing the way people run, creating in its first year, the world’s largest online running destination at nikeplus.com. Nike+ runners have logged over 22 million miles on nikeplus.com, the equivalent of completing more than 800,000 New York City marathons and burning off the calories of more than 5 million slices of pizza. New nikeplus.com features being introduced this summer will enhance the experience even more, offering runners new ways to challenge each other and participate in “virtual” marathons.
“Nike+ is changing the running experience. It’s a great motivational tool to get people out for a run. It’s attracting and connecting thousands of new runners each day, with members from more than 160 countries,” said Trevor Edwards, Nike’s Vice President of Global Brand and Category Management. “It started as a simple idea and has quickly become the world’s largest networking place for runners. Whether their goal is fitness, fun or a cause, runners of all levels are embracing Nike+ and nikeplus.com to become part of a global running community.”
New functionality on nikeplus.com, available this summer, will include a challenge feature that provides users with more options and enhanced customization tools. Users can choose their own challenge theme, set their own rules, and select the number of participants and team names. Now, they will be able to upload their own pictures to highlight their challenges on the nikeplus.com homepage.
The Nike+ community is fueled through Nike Sport Music. Nike+ is inspiring runners by creating a growing collection of original ultimate running soundtracks. This new music content category is delivering unique mixes and expert coaching from the world’s best artists and athletes. Collaborations include original work from artists like The Crystal Method, OK Go and Aesop Rock. Nike Sport Music offerings are sold via the iTunes Store in 22 countries. As Nike+ usage continues to grow globally, more Nike Sport Music products are planned to keep the community running to new and inspirational beats.
“Running with music is more fun and helps motivate me to get off my butt, get out of bed and hit the road,” said Nike+ user Stephanie Lacombe, who is currently featured on nikeplus.com. “I run with my friends, map my own runs, send out challenges, and I check out my latest stats on nikeplus.com. It’s also exciting to be in so much better shape than when I started.”
Another new feature introduced this summer allows runners to participate in virtual marathons. For example, while the actual Nike Women’s Marathon in San Francisco this October already is sold out, women can still run the race anywhere, by using Nike+ and participating online in the event. Other new features include the Nike+ Distance Club where runners need to achieve 100, 500, or 1000 miles to be initiated into the club, and a Weekly Poll added to the forums to learn more about our Nike+ users.
Nike is the global leader in running, and Nike+ has helped bring energy to the company’s entire running category. During its recent fiscal 2007 fourth quarter earnings conference call, the company reported that Nike’s Bowerman Series are up 20 percent globally year over year, and Nike’s Zoom Vomero 2 was one of the top-selling shoes in running specialty shops in June. During the past 18 months, Nike running shoes have earned nine Editor’s Choice awards from Runner’s World magazine, including International Shoe of the Year for the Air Pegasus.
Launched last year in partnership with Apple, Nike+ lets your iPod(R) nano talk to Nike+ enabled running shoes through the wireless Nike+iPod Sport Kit. Data on time, distance, calories burned and pace is stored on your nano and is easily downloaded through iTunes to nikeplus.com. Nikeplus.com users not only can track their own data, but also challenge others and participate in online forums.
NIKE, Inc. based near Beaverton, Oregon, is the world’s leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities. Wholly owned Nike subsidiaries include Converse Inc., which designs, markets and distributes athletic footwear, apparel and accessories; NIKE Bauer Hockey Inc., a leading designer and distributor of hockey equipment; Cole Haan, a leading designer and marketer of luxury shoes, handbags, accessories and coats; Hurley International LLC, which designs, markets and distributes action sports and youth lifestyle footwear, apparel and accessories and Exeter Brands Group LLC, which designs and markets athletic footwear and apparel for the value retail channel.