Nielsen to Measure Internet Usage and Growth in China

Nielsen Online and Beijing Zhongqian Wangrun Information Technology Co., Ltd., the operator of ChinaRank, the only Internet firm authorized to create and publish Web site rankings in China, announced the formation of a joint venture that will develop and deliver robust Internet measurement and analysis services in China, one of the world’s largest and fastest growing online markets.

The new venture, CR-Nielsen, has been officially licensed to operate in China and has received wide industry support; it is the first company authorized to support the delivery of standardized Internet measurement services in China.

“We are pleased to be working together to extend our leadership position in the dynamic and rapidly-growing Chinese market,” commented Ms. Ge Zhao, president, CR-Nielsen. “Nielsen has set the standard for quality, reliability and innovation in Internet measurement and analysis, and we look forward to working together to help clients understand the evolving digital landscape in China – from usage metrics to demographics; from search activity to advertising intelligence.”

“With more than 250 million Internet users, China represents a significant opportunity for our clients, and there has been a loud call to support this expanding market with high-quality, independent online measurement services,” said Mr. Itzhak Fisher, executive chairman, Nielsen Online. “We are delighted to be partnering with ChinaRank to develop and deliver services that combine its leadership and expertise in the local Internet market with Nielsen’s advanced and innovative analysis, product offerings and global footprint.”

China Internet Network Information Center (CNNIC), the state network information center of China, estimated that there are 253 million Internet users in China (June 2008). CR-Nielsen reported the top 15 Web sites in China, which attracted more than 28 million unique browsers each between Sept. 8 and Sept. 14. In the search category, Baidu dominated with 171 million unique browsers, more than double the volume of Google’s 81 million unique browsers. In addition, finance and video sites attracted significant audiences during the reporting period.

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