Nielsen opens second BASES office in Delhi

Nielsen Company has now opened its second BASES office in Delhi. BASES deals in providng new product sales forecasting and consultancy towards optimizing product launches, uses powerful proprietary research tools and combines primary research with state-of-the art forecasting techniques to provide insight into the true market potential of new initiatives prior to launch.

Prasun Basu, Country Head, BASES India, said, “The opening of the Delhi office reflects the growing demand from our clients and our commitment to them. Having Nielsen’s BASES consultants in close proximity to our clients always helps to maximize the value and advice we bring to their business.”

The expansion of the company is an initiative to strengthen its local presence and enhance relationships with Nielsen’s clients based in and around the area. Research shows that new products that perform well in studies have up to 15 times’ greater likelihood of sustainability in the market place.

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