Nielsen launches business consulting services in India

Nielsen has announced the launch of a specialist Business Consulting Services group in India.

Nielsen Business Consulting Services will combine qualitative, high-value business consulting with fact-based analytic-driven recommendations to help clients identify and optimize existing and new growth opportunities that drive revenue and profit. This dedicated group will integrate Nielsen’s current services and develop new solutions to address strategic business issues in sales, marketing and innovation.

“Business Consulting Service experts will leverage Nielsen’s existing capabilities to deliver thought leadership to our clients, and partner with them on critical strategic issues,” said Partha Rakshit, Managing Director, The Nielsen Company, South Asia.

In addressing clients’ growth imperatives, Nielsen helps identify the fundamental, category-specific and emerging trends that influence business.

Eugene Roytburg, Managing Director, Business Consulting Services, The Nielsen Company, said “Nielsen is targeting aggressive growth goals in Asia Pacific, and India is expected to make a significant contribution. We are excited about this new development in the Company”.

In India, the Business Consulting Services group will be led by Asitava Sen, who has over 18 years of experience in management consulting in consumer and retail industries.

“Business Consulting Services will provide a new avenue to utilize Nielsen’s expertise and information assets and bring new opportunities” said Asitava Sen, Director, Business Consulting Services, The Nielsen Company.

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