Nielsen authenticates Radio City’s supremacy in Hyderabad

Mumbai : Nielsen Listenership Track, India’s authentic radio industry study ranks Radio City 91.1FM as No.1 station in Hyderabad across SEC AB 12+, across all key parameters.

In Hyderabad, Radio City is undisputedly No. 1 with a reach of 93% (7 lakh listeners) across SEC AB 12+. Moreover, the study re-establishes the Radio City is the preferred choice in its focused target group of SEC AB 12 + with the highest average time spent listening of over 3 hours .

Commenting on the results, Mr. Rana Barua, Executive Vice President & National Head – Programming & Marketing, Radio City 91.1FM said, “Radio City has been consistently growing since its launch in Hyderabad. Radio City’s mantra of melody music and city connect have helped it race ahead of competition. Innovation has been the hallmark of this brand and our novel entertainment concepts- Be it Navulla Don, the fun jock hunt (which has completed two successful seasons), Gaane Batao Cash Le Jao the music game format & Voice of Hyderabad, the singing talent hunt have helped us build listenership.”

Congratulating the team, Ashit Kukian, President Sales, Radio City 91.1FM said,” Hyderabad is a key focus market for Radio City and our Numero Uno position will help us to provide even greater efficiency to our clients. At a time when there is neck to neck competition in the market, we are proud to have sustained our competitive advantage. This will keep our advertisers and listeners further engaged with the Radio City brand.”

A sustained focus on understanding listeners and leveraging the synergies of music expertise and innovative programming, allows Radio City to deliver a unique listening experience. Also be an integral part of the lives of listeners. Aggressively looking at spreading the Radio City experience across the country, Radio City 91.1FM is committed to growing the market and creating superlative content for premium audiences.

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