Nickelodeon is launching its first-ever series of iPhone and iTouch applications in the Apple iTunes App Store, featuring content based on iconic television series SpongeBob SquarePants, Dora the Explorer and iCarly. Nick will also launch extensions of its online gaming sites — Shockwave.com and AddictingGames.com — on the iPhone, including streaming mobile video applications and games.
“The iPhone offers a unique extension for Nickelodeon’s properties in the streaming mobile application and gaming world,” said Steve Youngwood, Executive Vice President, Digital Media, Nickelodeon Kids and Family Group. “We are implementing the latest designs and technologies to maximize the iPhone’s touch-based platform, and creating a one-of-a-kind experience to coincide with each of our hit shows.”
Nickelodeon signaled its entree onto the iPhone with a mini-application, The SpongeBob Tickler, on Jan. 20. Since launch, The SpongeBob Tickler, developed in partnership with Mobui quickly leapt into the top 10 best-selling iTunes applications, receiving more than 3,000 downloads per day. Nick’s full series of applications rolls out this week, led by SpongeBob SquarePants Atlantis Treasures (published by THQ) on Feb. 5.
Nickelodeon, now in its 30th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books, magazines and feature films. Nickelodeon’s U.S. television network is seen in more than 98 million households and has been the number-one-rated basic cable network for 14 consecutive years.