Nickelodeon Kids and Family Group Puts a Digital Spin on Classic Hasbro Games

MTV Networks’ Nickelodeon Kids and Family Group puts a new digital twist on two of the most beloved, classic Hasbro and Nickelodeon boards games with the releases of MONOPOLY: SpongeBob SquarePants Edition and CANDY LAND: Dora The Explorer Edition, available for download online and on CD-ROM.

“Kids love playing games, whether it’s online or on their living room floor, and we are giving them a new way to experience both of these classic games with the characters they love,” said Steve Youngwood, Executive Vice President of Digital Media, Nickelodeon Kids and Family Group. “With our broad portfolio of sites we are giving both kids and families every opportunity to enjoy gaming experiences and we know that MONOPOLY and CANDY LAND combined with SpongeBob and Dora will be a hit with both kids and their parents.”

Nickelodeon Kids and Family Group recently announced a $100 million commitment to develop, distribute and create casual gaming titles, sites and platforms. MTV Networks recently committed to invest more than $500 million over the next two years in the development and distribution of its gaming business across its global portfolio.

“MONOPOLY and CANDY LAND have been a treasured part of our culture for generations, and as part of our strategy to continue to keep our brands relevant to kids and families today, we are pleased to bring two successful co-branded games — MONOPOLY: SpongeBob SquarePants Edition and CANDY LAND: Dora The Explorer Edition — to the digital games market,” says Jeff Burdeen, Vice President of Digital Media at Hasbro, Inc.

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