Nickelodeon and Imation Launch Npower Brand of Consumer Electronics

Nickelodeon and Viacom Consumer Products and Imation Corp. (NYSE:IMN) on Wednesday announce Nickelodeon’s Npower(TM) brand, an exciting consumer electronics product line. Reflecting kids’ comfort and exposure to increasingly sophisticated technology at a younger age and the appeal of the Nickelodeon brand for kids and parents alike, Npower products empower “kids” of all ages to express their personality with technology that’s fun, easy-to-use and interactive. The Npower brand delivers the core personalities of Nickelodeon’s SpongeBob SquarePants, Dora the Explorer, Go, Diego, Go!, and The Naked Brothers Band combined with the latest consumer electronics technologies available from Imation.

The full Npower line will be available in the electronics section of major U.S. retailers next month, just in time for holiday shopping. The Npower brand features more than 20 products including digital cameras and photo frames, multimedia and MP3 players, an LCD TV, a DVD player and an alarm clock that combines ruggedness, affordability and functionality with both the irreverent Nickelodeon personality and the specific attributes of the brand’s most iconic characters and personalities.

“Kids expect the latest technology as well as the characters they love. Nickelodeon’s Npower brand brings them both,” said Leigh Anne Brodsky, President, Nickelodeon and Viacom Consumer Products. “Placing these products in the consumer electronics aisles of leading retailers, makes a statement about the quality we’re bringing consumers, as well as kids wanting the same gadgets that their parents and older siblings have. Each product has a unique Nickelodeon twist, with surprising technology that lets kids be kids, while still giving them control. We co-developed the line with Imation to take full advantage of their technology leadership, global distribution and sourcing expertise to bring our beloved characters to consumers in an innovative and interactive way.”

Imation and Nickelodeon jointly designed the Npower line. As a brand and product management company, Imation is expanding its portfolio of brands and presence in the retail channel to deliver select consumer electronics like Nickelodeon’s Npower brand.

“Kids are gravitating toward technology products at a younger age, and Nickelodeon’s Npower brand represents the first line of consumer electronics truly geared towards them,” said Steve Moss, chief marketing officer, Imation Corp. “Nickelodeon is at the heart of the Npower line, a brand that kids, tweens and parents identify with. Npower products inspire and excite kids, and empower them to use the latest technology for a fun entertainment experience.”

The Npower consumer electronics that will be available next month at Best Buy, Nick Shop, Target, Toys R Us, and include:

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