National Geographic Entertainment’s first major international release, “U2 3D,” a 3ality Digital production, received the “Best Musical Film” award at the recent Los Premios MTV Latin America Video Music Awards. Launched at 2008’s Sundance Film Festival, “U2 3D” has grossed almost $20 million worldwide and continues to captivate audiences throughout Latin America. It will premiere soon in Japan and other international territories and will continue limited engagements in the United States and Canada. Filmed in South America during U2’s Vertigo Tour, “U2 3D” is the first live-action movie ever shot, produced and exhibited in digital 3-D. The film captures the intimacy between band and audience in a unique, visceral way and establishes a new standard in 3-D digital technology.
Directed by Catherine Owens and Mark Pellington, “U2 3D” transforms a series of live concerts by one of the world’s most acclaimed bands into a completely new entertainment experience. “U2 3D” takes viewers on an extraordinary cinematic journey, a quantum leap beyond traditional concert films and traditional 3-D, immersing audiences in the excitement and throbbing intensity of a stadium concert by the world’s most popular band.
3ality Digital’s Jon Shapiro, Peter Shapiro, John Modell, Steve Schklair, Sandy Climan, Michael Peyser and David Modell, along with Owens, produced the 3ality Digital presentation.
“We are delighted to have received this prestigious award for ‘U2 3D,'” said Climan, CEO, 3ality Digital. “The film was a labor of love, and a true collaboration between the band, who are consummate musical artists, the directors and the 3ality Digital production team. It was our first feature-length film using our innovative 3-D technology, and we’re very proud of it. We look forward with National Geographic Entertainment to welcoming audiences all over the world to experience it.”
Mark Katz, president of distribution, National Geographic Cinema Ventures, said: “We’re delighted that ‘U2 3D’ is honored as the Best Musical Film at the MTV Latin American Video Music Awards. We always felt that this was a groundbreaking film that would stir audiences and critics to cheer around the world as it pushed the boundaries of filmmaking and is the closest thing to actually experiencing the energy and excitement of a U2 concert. Since ‘U2 3D’ was filmed during U2’s Latin American concert tour, we are especially proud to win the Best Musical Film MTV Latin American Video Award.”
The “U2 3D” production crew shot at huge outdoor stadium shows in four Latin American venues: Mexico City, Mexico; Sao Paulo, Brazil; Santiago, Chile; and Buenos Aires, Argentina. More than 100 hours of digital 3-D footage were shot, documenting a set list that includes such seminal U2 songs as “Sunday Bloody Sunday,” “Where the Streets Have No Name,” “With or Without You,” “Bullet the Blue Sky” and “One,” as well as more recent tracks such as “Beautiful Day,” “Love and Peace or Else,” “Vertigo” and “Sometimes You Can’t Make It on Your Own.”
National Geographic Entertainment (NGE) combines into a single operating group National Geographic’s Cinema Ventures, Films, Kids Entertainment, Home Entertainment and Music & Radio. NGE is part of National Geographic Global Media (NGGM), bringing together all of National Geographic’s editorial platforms in order to streamline collaboration and further support the Society’s mission. Founded in 1888 to “increase and diffuse geographic knowledge,” National Geographic works to inspire people to care about the planet. It reaches more than 325 million people worldwide each month through magazines, books, digital media, and television, radio, music and film. It funds more than 250 scientific research, exploration and conservation projects each year and supports an education program combating geography illiteracy.
National Geographic Cinema Ventures (NGCV), formerly known as National Geographic Giant Screen Films, is part of National Geographic Ventures (NGV), a wholly owned subsidiary of the National Geographic Society, one of the world’s largest nonprofit scientific and educational organizations. Founded in 1888 to “increase and diffuse geographic knowledge,” National Geographic works to inspire people to care about the planet. Building on its global reputation for remarkable visuals and compelling stories, NGCV produces original 2-D and 3-D productions for the world’s largest screens. NGCV also retains distribution rights to one of the largest film libraries in the giant-screen industry.
3ality Digital lives at the intersection of cutting-edge digital 3-D image processing and entertainment. As the world’s preeminent developer of technologies that improve and simplify the creation, delivery and exhibition of live-action 3-D content, 3ality Digital’s patented products have been used in the production of feature films, live music and sports events, and broadcast television. 3ality Digital’s proprietary systems also deliver the highest-quality live-action stereoscopic images to venues ranging from digital cinema theaters to homes. The company’s first feature film, “U2 3D,” debuted in early 2008 to near-universal acclaim, setting a new benchmark for live-action 3-D film experiences. 3ality Digital is privately held and headquartered in Burbank, Calif.