Ng Fan Features on Thoughtful China Year End Panel

Shanghai – China’s reputation as a global powerhouse has focused mostly on its economic growth, but the mainland’s creative agencies are slowly earning credibility for producing good local ads. In a special year-end episode, ‘Thoughtful China’ examined what it takes to create great ads in China that resonate with local consumers, and whether local agencies can match the best work from the West.

Three of China’s most-awarded creatives were invited to a panel discussion to share their favorite three campaigns produced in China this year; Ng Fan, Executive Creative Director Shanghai, China, Saatchi & Saatchi; Kevin Lee, Executive Creative Director & Partner, at Leagas Delaney, Shanghai; and Lo Sheung Yan, Executive Creative Director, Northeast Asia & China Chairman, JWT.

Barred from presenting any ads created by their own agencies or ads made outside China, they chose an eclectic array of local work that included a surprising amount of humor.

China’s advertising industry has hit a handful of significant milestones already, including top prizes at the prestigious Cannes Lions International Festival of Creativity. This year, JWT won China’s first-ever Grand Prix with a Samsonite ad, while the WPP agency’s Lo Sheung Yan, was named the first Chinese jury president. Mr. Lo will lead the Outdoor jury in 2012.

This week’s episode of “Thoughtful China” includes highlights from their discussion, but an extended version, including creative from all nine campaigns, will be released early next year.

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