Mediaedge:cia to handle IKEA media duties

Mediaedge:cia (MEC), a leading media agency, announced today that following a media review they will retain media planning and buying duties for IKEA in China.

“We are very happy that the review process confirmed, for our IKEA clients, MEC's strength in delivering integrated communications solutions and superior media pricing,” said Tommy Au, General Manager MEC Shanghai.  “We are pleased to be able to continue our relationship with one of the most respected global brands and we're looking forward to bring to market some of the innovative ideas we presented in the pitch."