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Brands get makeover to blend with changing times
Brands get makeover to blend with changing times
New Delhi : Whether it was Onida's horned devil or Hindustan Unilever's Liril girls, 2009 saw consumer goods firms bid farewell to iconic brand ambassadors, looking for more innovative marketing strategies and revamped product lines. Bajaj Auto decided to exit scooters business, which had become a household name with the "Hamara Bajaj" campaign, while the "fast to cook and good to eat" Maggie...Full story





 

  

 

 

 


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