The BBC has unveiled the beta version of its new mobile homepage, which for the first time lets users personalise the BBC content they view on their handsets. The new mobile site adapts automatically to give the best viewing experience for different handsets and networks.
Mobile users can now choose their favourite parts of the BBC mobile site and arrange the homepage as they wish, expanding or shrinking sections to achieve their ideal mix of music, news, sport, TV and radio, or any other BBC mobile content.
And for the first time, mobile users can localise their preferences for BBC information such as weather forecasts, TV schedules or news stories.
The award-winning BBC iPlayer service fits in neatly too, along with other live schedule information and AV content from across the BBC.
This breakthrough follows the successful revamp of the bbc.co.uk homepage last year and is more evidence of the BBC's rapid progress in opening up its rich quality content to a fast-growing mobile audience.
Richard D. Titus, the BBC's future media controller for audio & music and mobile, said: "Mobile devices are even more personal to audiences than their PCs. We are delighted to present a new mobile homepage, building on work started by the bbc homepage last year, that allows them to adapt their experience of the BBC wherever they are."
