ENM, India’s premier full-fledged electronic news monitoring agency has bagged three IPL teams other than the league owners, IPL, for monitoring the matches. ENM will offer an extensive monitoring of all the matches for the season to the owner and the three franchises.
ENM will provide a comprehensive TMIR (Television Monitoring Intelligence Report) that highlights the visibility on numerous television networks. The parameters used for monitoring are prime time vs. non-prime time, coverage on 130+ television channels and date wise reporting of coverage over a specified period of time. Individual teams will be monitored vis-à-vis the other teams with such classificatory variables as Team, Owner, Match Schedule, Channel, Zone, Tone and Issues.
The report will facilitate measurement of the present marketing strategy and enable the league and franchises to hone their strategy for the next season.
Thu, 09 Feb 2012 15:55:45
