PDM has announced that it has won the mandate to manage the annual internal communications initiative for employees of SBI Life Insurance in Mumbai. In its third edition, 'Sangam' was held was held on June 20 with a guest list of 850, at the Rang Sharada Auditorium. The event adopted a theme of 'JAI HO!' this year, deemed as an 'expression of victory, exultation of joy and exuberance.
Chandra Mohan Mehra, Head-Corporate Affairs, SBI Life, said, “In this 'Sangam' of hearts and minds at SBI Life, everybody has contributed to the wonderful achievements in the year gone by. It is a tribute to each and every one present here that in a short span of just a few years, SBI Life has rapidly grown and emerged amongst the top life insurers in the country."
Sanjay Kacker, COO, PDM India (North and East), added, “The show was a grand success and was well appreciated by the top management of SBI Life including their MD and CEO. We have been confirmed for their future ‘Sangam’ events and we promise it will be a bigger success than ever before.”
The agency utilised 'Watchout' projections at the event. Sangam featured entertainment acts by SBI Life Insurance employees. Dominique (Lakme Fashion Week fame) trained employees for the performances, while Minoti Parikh was the emcee. AV Express was in charge of sound and light.
