The company will look after the branding on a total 96 trains on these two lines. A nine-coach train has 66 transfers to assist commuters with directions, stations, distance and time taken to reach while and the twelve-coach ones have 88 transfers each.
Elaborating on why these transfers make for great advertising space Nikesh Gupta, owner, Nice Ads, says, "Route map transfer is certainly a cost-effective medium and is ideal because of its strategic location, just above exit doors. Over 30 lakh commuters travel by train on the Central and Harbour lines; therefore, cost per thousand is extremely low."
Advertising costs on a single nine-coach train with all its 66 transfers comes to around Rs 18,000 and Rs 22,000 for the twelve-coach train.
Source: Bombay Adclub
Mon, 13 Feb 2012 01:51:01
