Airtel, MTV Announce ‘Booty Call’ contest

Mumbai: Do you believe in working hard or working smart? ‘Airtel MTV Booty Call’, the latest digital initiative by MTV India in association with Airtel, gives a chance to its viewers to win some ‘fast booty’! This online treasure hunt consists of 6 levels - 5 online and a finale on-ground, all over a period of 10 weeks. The final winner takes away a whopping Rs.10 lakhs! All you have to do is log on to www.mtvindia.com/bootycall and join the race.

Once that’s out of the way & you are registered, you have to take part in a series of activities which will be enabled every 5 days. The activities include challenging quizzes and picture puzzles. For all those social networking enthusiasts, ‘Airtel & MTV present Booty Call’ will involve using Google Maps, Facebook, Twitter and mobile. Each activity lends you a score and the top 5 scorers will have to compete in an on-ground treasure hunt in Level 6.

Log on to watch your task master, MTV VJ Ayushmann as Karan Malhotra, a multi-millionaire who will teach Gen Y how to make money the easy way. He believes that today’s youth works too hard to make money and is going to show them how to play smart, have fun & get rich quick!