Femina has announced the launch of its online portal femina.in. Designed by Mudra the print and outdoor campaigns for the portal are targeted towards the young Internet savvy audience.
The new portal includes content from the latest issue, preview to future issues and articles on health, fashion and relationships as well. It also has communities, polls, contests and an ‘ask the experts’ section.
Venkatagiri Rao, creative director, Mudra says, “Femina is talking to the young women through its online portal. It is being positioned as women’s friend 24/7. The campaign’s objective was to show that Femina understands the issues that women go through. We have shown very real situations in the campaign. It captures women’s thoughts and emotions. The ads reflect the content on the portal.”
Source: Bombay Adclub
