RAPP India Wins Creative Duties for Intuit Money Manager

Mumbai: RAPP India has won the communication business for Intuit Money Manager, an innovative personal finance management tool.

"This is a great way to start the year!" said Venkat Mallik, President of RAPP India. "We're proud to be associated with a company that topped the Fortune list as the world's most admired software company for 2009. We look forward to leveraging our strengths in direct response-driven communication across channels to deliver results for Intuit in India."

V Anandkumar, Head of Marketing for Intuit said, "We are glad to associate ourselves with RAPP as we begin our journey to help people save time and money with Intuit Money Manager."  

Intuit Money Manager is personal finance software that lets users Plan, Track and Grow their money. Test users have recorded additional savings of 10% by using Intuit Money Manager. They termed it the smarter way to manage their finances.

The integrated campaign created by RAPP focuses on the advantages of giving users the complete picture.