PDM bags Rajasthan Tourism account

PDM India, the experiential marketing division of Percept Limited has just been empanelled by Rajasthan Tourism to handle their entire promotional needs. PDM bagged the tourism account in a multi-agency pitch, which involved 11 agencies from across India. The account worth 2 crores, will be handled by PDM for a period of 2 years.

Said Sanjay Kacker, COO, North & East - PDM, “This is the first time PDM has been appointed by the Govt. of Rajasthan to promote tourism in India and overseas. To achieve this objective, we are working out a promotional plan for Rajasthan Tourism which will have a global appeal.”