Perspectrum Consultancy, a division of Percept Limited, has won the prestigious business of 'Catch Spices' & 'Sprinklers' (DS Group). Perspectrum presented the DS Group with a detailed 360 IMC plan which was built on key strategic insights amongst the users as well as non-users of 'Catch Spices'.
Said Evarist Rego, COO, Perspectrum, "DS Group is one of the largest conglomerates in the FMCG space and winning one of their flagship brands was a big challenge. Our in-depth understanding of a this challenging category and our capabilities in generating innovative ideas that were unique, relevant and highly sustainable in the long run, helped us win the account."
Perspectrum will bring in a 360 degree integrated marketing approach to help DS Group in revamping the brand Catch Spices and Sprinklers. Perspectrum will adopt a strategy to increase visibility in a cluttered and low involvement category thereby increasing brand preference. Media continues to be handled by its centralized agency. Apart from TV and Print, Perspectrum will consult Catch on new innovative mediums and solutions to reach out to its identified consumers.
