New Delhi: 94.3 MY FM recently caught its listeners by surprise, by orchestrating a series of the Flash Mob activities and got Chandigarh, Jaipur, Bhopal, Nagpur, Ahmedabad, Ajmer, Amritsar, Bilaspur, Gwalior, Indore, Jabalpur, Jalandhar, Jodhpur, Kota, Raipur, Surat & Udaipur grooving to its tunes.
The objective was to break the monotony with an activity that was synonymous with the spontaneity of Jiyo Dil Se and the impulsive spirit of letting loose and living life to the fullest. The listeners were delighted as well as amused to spot their favorite RJ’s foot tapping with the masses on a special musical composition with the station jingle and the activity played an instrumental role in boosting the brand connect.
The activity was carried out at peaks hours across touch points like Chandigarh Sec 17 market; Pink Square Mall, Jaipur; DB Mall, Bhopal; Empress Mall Nagpur that are bustling with activity and footfalls, ensuring that the activity was not just a flash in the pan but one of the biggest organized by a radio channel in few of these cities. The event was also covered by many publications & TV channels.
For those who missed their favorite RJ’s in action and also the ones who were left wanting for more, the videos of the flash mob have been uploaded on the station’s YouTube channel. Videos and pictures have gone viral with rave reviews on social networking platforms.
Expressing his elation, Harrish M. Bhatia, CEO, 94.3 MY FM said “This is a relatively new concept across cities where we are present and it was an opportunity of delighting our customers that we tapped at the right time. I am glad that the response was as we had anticipated and it’s great to see that we struck the right chord.”
Thu, 17 May 2012 12:15:21
