News Express Channel assigns media duties to Allied Media

News Express,Hindi news channel, has roped in Allied Media for its media duties. Launched by Sai Prasad Media, News Express is a free-to-air channel and will operate in High Definition (HD) format.

The channel is targeted at the Hindi speaking markets (HSM) of India and Mukesh Kumar has been appointed as Editor and CEO of the channel. Allied Media Network Pvt Ltd. is the media planning, evaluation and buying arm of Percept Limited that offers media solutions to clients in conventional as well as traditional media.

The company has a dedicated multi-city intranet network, which helps the centralized planning and buying process with the capability to ‘execute & activate’ at a localized level. The strong IT-based network not only enables a bottom up planning approach instead of the traditional top down models, but also provides a unique media service delivery platform through its micro-marketing infrastructure.

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