WarnerTV, the new Pan-Asian general entertainment linear television channel featuring a programming mix of hit TV series and theatrical motion pictures from Warner Bros. Entertainment selected specifically for Asian audiences, is set to launch in Singapore with leading telecommunications company StarHub Ltd. WarnerTV will bow April 1 as channel 515 on StarHub TV. The announcement was made today by Malcolm Dudley-Smith, Executive Vice President–Business Management, Warner Bros. International Branded Services, and Jonathan Spink, CEO, HBO Asia.
This marks the debut of the Pan-Asian linear branded channel, which is modeled after Warner Bros.’ highly successful Warner Channel in Latin America and follows the launch last year of WB India. Developed, programmed and scheduled by Warner Bros. International Branded Services, WarnerTV is distributed exclusively in the region by HBO Asia. The two companies will be announcing additional carriage agreements in the coming months.
“Singapore is a key market for us in the WarnerTV Asia Pacific rollout strategy, and we are tremendously excited to have the progressive and forward-looking StarHub as our foundation partner here,” said Dudley-Smith.
“StarHub warmly welcomes WarnerTV onto our pay TV platform, and we thank HBO, our longstanding partner, for working closely with us to make this possible. We are certain our customers will be delighted with the double treats – one, to be able to enjoy the quality entertainment on Warner TV, and two, to do that at little or no additional cost since the channel will be added to our Entertainment Basic Upsize group,” said Kathleen Syron, StarHub’s Head of Content.
“HBO Asia is honoured that long-term partner StarHub has become Asia’s first operator to carry WarnerTV and thus delivering premium content to all subscribers from 1 April 2010,” said Spink. “HBO Asia strongly believes that StarHub will be the first of many operators to take advantage of the unique and exclusive relationship HBO has with WarnerTV.”
The programming on WarnerTV includes an unprecedented mix of hit television comedy, drama, crime/mystery and sci-fi/action series, as well as blockbuster movies. Boasting more than 1,000 hours of programming with more than 1,200 episodes of TV shows and films, WarnerTV will also present 15 primetime series debuts in 2010, with 100% of them Pan-Asian premieres. Two of the series – “Dark Blue,” from Jerry Bruckheimer Television (“Cold Case,” “Without a Trace”), and “Southland,” from John Wells Productions (“ER,” “The West Wing”) – will have their exclusive first-run Asian premieres on WarnerTV.
The introduction of the WarnerTV linear channel continues Warner Bros. International Branded Services’ global strategy of launching branded programming services showcasing content produced and distributed by the Studio. It is anticipated that the rollout of WarnerTV throughout Asia will bring the total number of the Studio’s linear channels and video-on-demand branded services to more than 30 in over 60 countries around the world.