Snapdeal.com has launched a new campaign that captures how the entire family can shop online for various Fashion products. The new TVC showcases the wide range of fashion for the entire family including Apparel, Footwear, Fashion accessories. Set in a humorous context, the commercial captures the angst of a housemaid who has to deal with excessive shopping habits of the family, thanks to the savings, wide assortment and convenience offered by Snapdeal.com.
Sandeep Komaravelly, VP – Marketing, Snapdeal.com commented on their latest campaign saying, “With the previous ad campaign, we established the USP of Snapdeal.com as a destination for Savings for our consumers. This campaign was focused around establishing Snapdeal as a destination for Family shopping for Fashion products. We have the largest assortment of products across Apparel, Footwear, Jewelry and Fashion accessories, and hence the focus was to bring out the variety through this communication”
Sanjay Tandon, COO, Draft FCB Ulka said, “Family Fashion is probably one of the largest business spaces in the online retail space. Being the largest online marketplace, its an appropriate time for the brand to talk about the category in a quirky, clutter breaking way using not your usual fashionable anorexic models.”