IPC Connect’s Woman – one of the most powerful magazine brands in the UK – today unveils a new look and format backed by a seven figure investment.
The news comes ahead of strong ABC results to be announced later this week. The new larger format is supported by a refreshed layout and design throughout, alongside brand new editorial franchises and ever-popular existing sections.
Woman editor Jackie Hatton says: “This is the next step in the evolution of Woman, and builds on the tremendous success we’ve already achieved since we reinvented the brand 18 months ago. New look Woman will be the must-have weekly fix of hot showbiz exclusives, juicy TV insider gossip, compelling real life stories, body confident fashion and beauty and an up-to-the-minute lifestyle section.”
Design innovations include the introduction of a UV varnish to the cover and a new look cover. Inside, the magazine has been refreshed to deliver greater visual impact, multiple access points to stories, and further value for the reader.
New editorial franchises include Celebrity Spy, Diet Buddies and Style Shop. In the Celebrity Spy section readers will be treated to the untold stories behind the photos of the week, while Diet Buddies features larger than life This Morning presenter Alison Hammond sharing the highs and lows of the exclusive Fit For Life diet in diary format. Style Shop is a bold ‘at-a-glance’ trend-spotting franchise that showcases fashion’s hottest items of the week.
The design refresh is also supported by a cover price increase – up 5p to 90p.
Woman publishing director Oswin Grady says: “Under Jackie and her fantastically talented team, Woman continues to push boundaries and innovate, surprising its competitors and delighting readers with a compelling editorial package.”
The new look Woman hits the news-stand on Tuesday.