Network18, India’s leading full play media conglomerate and LinkedIn, the global leader in professional networking have announced a co-marketing agreement for the Indian market. The alliance is aimed at exploiting content integration & brand building opportunities between LinkedIn and synergistic brands within the Network18 stable.
Led by CNBC-TV18 & Moneycontrol, this alliance will focus on a variety of online & on-air initiatives in the areas of business news & information, issue based research, personal finance and professional networking. The partnership has been flagged with the launch of the “CNBC-TV18 LinkedIn” poll along with traffic development & co-promotional initiatives with Moneycontrol.com
Speaking on this development, Ajay Chacko, Director, TV18 Business Media said “We believe that this partnership will create value because of the substantial content & audience synergies resultant from a combination of the platform strengths of LinkedIn and Network18 brands that deliver India’s evolved professional & business audiences. We see a great opportunity in jointly developing offerings for various key business communities including corporate leaders, professionals, SME’s and management students”
Hari Krishnan, Country Head, LinkedIn India added “We’re quite excited about our partnership with Network18.We believe that this alliance will be instrumental in strengthening LinkedIn’s presence in India and driving awareness about key issues amongst India’s professional audiences”