Network 18 Ltd. launches Aftermarket

Mumbai : Network 18 Ltd., which publishes renowned automotive titles like Auto Monitor and Overdrive, is all set to launch Aftermarket in July 2011. It will be India’s first and only magazine dedicated to automotive aftermarket and will be brought to the readers by Auto Monitor.

“Several factors have helped the Indian automotive aftermarket grow at a steady pace. With the vehicle parc increasing, it is expected to expand rapidly over the next five years. The total size of the Indian aftermarket is currently estimated at Rs. 33,000 crore, while the global market is worth Rs. 2,700,000 crore. These mind-boggling figures only re-emphasise the potential for growth,” says T. Murrali, Editor, Aftermarket.

According to a recent report published by Automotive Component Manufacturers Association of India, titled ‘Indian Automotive Aftermarket Study Book 2011’, Delhi has the highest potential market size for two-wheeler components with an aftermarket size of Rs 5.5 billion. The other major cities are Chennai, Bengaluru and Hyderabad, in that order. Mumbai with the highest three-wheeler parc carries the highest potential for 3W components aftermarket. Hyderabad and Chennai follow Mumbai in this segment. Delhi also leads the list of top Indian cities for passenger vehicle segment, with an aftermarket potential of Rs 7.2 billion. It is followed by Mumbai with an aftermarket potential of Rs 2.9 billion. In the commercial vehicle segment, Delhi stands at Rs 1.8 billion, Chennai at Rs 1.7 billion, followed by Bangalore at Rs 1.5 billion, and are the leading contributors among surveyed cities.

This monthly magazine will keep the industry updated with the latest developments by means of news, views, trends, technology, analysis and features on best dealerships and review of service centres.

“Aftermarket will initially have eight sections – News, Rearview, Cover Story, Interview, Cutting Edge, Focus, Viewpoint and Extra Mile. Besides, it will have snippets on new products that are introduced to the aftermarket space. The news section will provide updates on the recent happenings, while Rearview will look back at some of the best service centres and their best practices. Each issue will have a cover story, which will be topical in nature. In every issue under the Interview section, you will have the opportunity to listen to influential CEOs of companies operating in the aftermarket. Cutting Edge will feature stories on technology, Focus on some issues concerning the segment and Viewpoint, as it denotes, will have the viewpoint of industry representatives. The last section, Extra Mile, is all about the art of selling automobiles – you will have stories on the best dealerships and can be a stimulant for you to emulate best practices,” says Murrali.

Aftermarket will indeed prove to be a vital link between manufacturers and dealers and also help meet the communication needs of a significant section of automotive professionals and entrepreneurs.

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