Nerolac ties up with Chennai Express for on-ground activation support for the new campaign

SRK - Nerolac AD 3Mumbai: Kansai Nerolac Paints Ltd, one of India’s leading paint companies today unveiled a brand new TVC featuring its brand ambassador Shah Rukh Khan. The highlights the weather defense formula of Nerolac Excel in extreme tropical weather conditions of high rainfall, humidity and heat. In order to showcase extreme weather conditions in India, the ad shoot panned across various outdoor locations – from the historic locales of Jodhpur to the picturesque countryside of Kerala.

The ad film features a gigantic 50 feet furled umbrella being ferried on a boat across the rivers of Kerala and the narrow bylanes of Jodhpur, stirring curiosity among the passerby. Upon reaching its destination, the crowd gathered is amazed to witness the umbrella being unfurled by its owners to protect their homes against the harsh weather conditions – extreme heat (Jodhpur) and torrential rain (Kerala). The ad film culminates with Shah Rukh, who is one of the bystanders’ exclaiming that – ‘Homes that are not painted with Nerolac Excel will need some other kind of weather protection and for Nerolac Excel homes; the paint takes care of everything’.

“It’s been a great association with Nerolac so far. The kind of innovations and evolutions they are bringing about in the paint technology has been truly commendable. The concept of this TVC is very unique and refreshing with the appropriate use of the gigantic umbrella. Despite the logistical challenges of shooting in extreme weather conditions and transportation of the huge umbrella, the team has pulled off the ad film really well,” stated Shah Rukh Khan, Brand Ambassador, Kansai Nerolac Paints Ltd.

Sukhpreet Singh, Vice-President of Marketing & Sales (Decorative), Kansai Nerolac Paints Ltd. said, “ The film follows a realistic approach capturing the expression and reaction of the locals on witnessing the gigantic umbrella which is aesthetically interwoven with the scenic rustic beauty of the locations. Our association with SRK has grown stronger over the years with him lending his persona to the brand.”

The ad film is a visual treat as one explores the rustic locales of Kerala and Jodhpur accompanied by a melodious audio.  One will witness exaggeration, passive humor and an element of surprise and suspense throughout the film. The ad film is also dubbed in Malayalam, Tamil, Telugu and Bengali and is currently being aired across all national channels. The ad will also witness SRK speaking in Malyalam for a TVC for the first time. Kansai Nerolac has also tied up with SRK’s upcoming movie Chennai Express to promote the new Nerolac Excel campaign during his multi-city promotions.

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