Singapore: Neo@Ogilvy Asia Pacific has announced the launch of the Neo@Ogilvy Singapore hub. Led by five digital innovators, the creation of the hub is aimed at sharpening the agency’s offerings and services to regional clients based out of Singapore.
“The launch of the Neo@Ogilvy Singapore hub is a significant strategic move for Neo. The hub will centralize our most talented digital media brain-trust to provide advanced digital services for our regional clients. The new Southeast Asian markets are catching up fast and client demands for advanced digital media services are at its peak. Singapore is optimal for this hub to host new senior talent, new technology and new partnerships to drive the momentum for the rest of Asia,” says Susana Tsui, Regional President, Neo@Ogilvy Asia Pacific.
The formation of the hub comes at a time when online ad spend in Southeast Asia is heating up. In Singapore, for instance, the online advertising market will grow at a 15.6 percent compound annual growth rate to US$66 million in 2014, according to auditing firm PricewaterhouseCoopers. Led by telecommunications companies and technology firms, online ad spend in Singapore has been steadily growing at 25 percent annually over the past 30 months. Meanwhile, the online advertising market in the Philippines is expected to exceed US$45 million in 2010, a 100 percent increase from 2009.
Leading the Neo@Ogilvy Singapore hub is Regional Strategy Director Pete Mitchell. A veteran in the field, Pete joined Neo@Ogilvy in November 2009 and has more than 20 years media agency experience, 10 of these in digital strategic planning. Other members include Nick Licence, Group Planning Director, who shifts from Neo@Ogilvy Thailand; Jean-Marc Thomas, formerly Head of Search of Neo@Ogilvy EMEA and is now Search Director; Rowan Avis, Regional Head of Digital Media for IBM in Asia Pacific; and Jason Tan, Media Manager, who was most recently with Universal McCann Singapore