Neil Marks has been named Marketing Director of Virgin Comics, it was announced today by Larry Lieberman, Virgin Comics’ Chief Marketing Officer to whom he reports. In his new role, Marks will work closely with Lieberman in overseeing brand marketing initiatives for Virgin Comics, inclusive of driving sales for Virgin Comics titles across multiple distribution platforms and supervising activities at Comic-Con and other consumer and trade events. Marks, who will be based in New York, will also play an integral role in the evolution of Virgin Comics’ Licensing and Retail programs.
Marks most recently spearheaded marketing initiatives for the East Coast sales office of National CineMedia, the largest digital in-theatre movie network in North America. Prior to National CineMedia, Marks spent over 8 years at Comedy Central, the Viacom owned cable television network.
As Director, Marketing & Advertising at the network, he was charged with overseeing the strategic creative development and media planning for off- channel consumer & trade marketing for such award-winning programs as South Park, The Daily Show with Jon Stewart, The Colbert Report, Chappelle’s Show and the annual celebrity Roast. Before his tenure at Comedy Central, Marks held a media planner position at Ammirati Puris Lintas, and graduated with a B.S. in Accounting from Penn State University.
“We are thrilled that Neil is joining the Virgin Comics family, and look forward to working with him as the Virgin Comics brand continues to grow and evolve,” said Lieberman. “Neil played a key role in the growth of the Comedy Central brand, and I know he’ll bring the same creativity and expertise to Virgin Comics.”