Neeraj Roy of Hungama Mobile to Address Mobile World Congress in Barcelona

Neeraj Roy, MD & CEO, Hungama Mobile will address the forthcoming Mobile World Congress 2008, being held in Barcelona, Spain, from February 10th – February 14th 2008. Neeraj Roy will share the platform with some of the most influential people from the telecom & mobile VAS industry across the globe. Mobile World Congress 2008 will have a huge focus on media and entertainment and being the world’s largest mobile entertainment company, Hungama Mobile has an array of exclusive initiatives lined up for the convention.

Keeping the agenda of mobile entertainment, Hungama Mobile will participate in the MOFILM (Mobile Film Festival) initiative undertaken by the GSM Association. Hungama Mobile will be representing Indian cinema and Bollywood to this festival. MOFILM will showcase Ocher Studio and Adlabs’ most awaited film of 2008, Sultan the Warrior, which is a live action animation on superstar Rajnikanth. Hungama Mobile will also feature the Bollywood multi-starrer RACE and along with this, the company will showcase the album Outrageous by Sherlyn Chopra which is a music album from the T-Series collection.

With over 500 companies and organizations such as Sony Pictures, Warner Music, BBC, NBC, Yahoo, Google, Microsoft, Cannes Film Festival, and Robert Redford’s Sundance Film Festival, Warner Bros, News Corp expected to attend the convention, Mobile World Congress 2008 is the best platform to showcase Indian strength in mobile and entertainment. Along with these world class players, Hungama Mobile is the only Indian player to share the stage and discuss the future trends in mobile entertainment.

“As the mobile community grows, mobile usage has grown much beyond basic utility across the globe. Apart from offering easy access and convenience, it paves way for making people technology savvy, helping redefine their lifestyle. It is observed that consumers worldwide are moving towards more interactive content. I am proud to announce our participation and unique initiatives on the world class forum like MWC, which will definitely give the Indian mobile VAS industry a new dimension and will set a new benchmark for the entertainment industry”. Neeraj Roy, MD & CEO, Hungama Mobile told Media Newsline.

Apart from the MOFILM initiative, Mr. Neeraj Roy (MD & CEO-Hungama Mobile) will deliver a keynote address on Digital Content at the Congress. He will be the only Indian out of 22 keynote speakers to do so.Mr. Roy would be sharing theplatform with the likes ofMr. John Chamber of Cisco, Mr. Olli-Pekka Kallasvuo of Nokia, Mr. Wang Jianzhou, CEO, China Mobile, Mr. Paul Jacobs of Qualcomm, Masayoshi Son of Softbank, Shin-Bae Kim of Korea’s SK Telecom and Ralph de la Vega of AT&T.

The key objectives of the discussion will be to explore digital content opportunities for mobiles across the globe and also to explore mobile operator’s digital content strategies including business models & partnership strategies. In his presentation, Mr. Roy would be covering different types of digital services available on mobile and which types are working most effectively in the mobile environment. How different types of digital content being packaged together & what are the business models that pack them up.

Neeraj Roy was recently voted amongst the 50 most influential people in the world of Mobile Entertainment for the 3rd successive year. He is the Vice Chairman of the Mobile Entertainment Forum (MEF), a global body representing the various stakeholders in the mobile entertainment ecosystem.

The Indian entertainment and media industry, which is currently estimated at Rs 43,700 crore, is expected to grow at a compound annual growth rate (CAGR) of 18 per cent over the next five years. Bollywood is one of the fastest growing entertainment industry segments and has an appeal not only for the 240 million mobile phone users in India but for markets across all continents. Indian cinema is now dubbed in over 35 languages and accounts for as much as 18% of theatrical business in markets such as UK. Indian films have made it into the top 10 charts in markets such as USA, UK, Germany, Australia, Singapore and South Africa.

Hungama Mobile is the largest aggregator, developer and publisher of Indian Entertainment Content globally. It has exclusive worldwide rights to nearly 70% of all Bollywood content for all formats of mobile and digital rights. Hungama Mobile has today over 100 content alliances with leading Bollywood, Hollywood and TV studios. Hungama Mobile is the exclusive worldwide licensee to Sony Pictures International for 21 countries, including titles such as James Bond, Spiderman etc.

Hungama Mobile is the only company in the world that has created a mobile and digital distribution platform for Bollywood content in over 30 countries. Today it runs a dedicated channel with networks such as SingTel, O2, Maxis, MTN, Telis etc with over 10 operators and publishers worldwide.

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