Multimodal advertising network MeMedia (formerly WhenU.com) has named Ned Newhouse as Senior Vice President of Advertising Sales and Business Development. Newhouse will lead MeMedia’s advertising sales and business development teams to optimize media campaigns and expand MeMedia’s global network of web-based, desktop, and mobile consumers.
Newhouse brings to MeMedia more than 20 years of experience in online and traditional media. Before joining MeMedia, Newhouse served as Vice President at CreditCards.com. Prior to CreditCards.com, he held the titles of Chief Operating Officer at MortgageExpo.com and Chief Revenue Officer of Bankrate.com, where he tripled revenues at 25% profit margins within a three year period. Newhouse was also a founding member and Vice President of Sales for 24/7 Media, where he was responsible for advertising sales strategies for AOL.com, WebCrawler, AT&T WorldNet, Goto.com, and Realtor.com. Newhouse began his career at traditional media outlets GQ Magazine, Parade Magazine and Advance Newspapers.
“As we offer multimodal advertising solutions, Ned’s vast experience in both online and traditional media operations and his extensive background in Internet sales will be invaluable,” said Chirag Patel, President and CEO of MeMedia. “We look forward to his contributions.”
“I am thrilled to help drive revenue growth and network expansion at MeMedia,” said Newhouse. “MeMedia is poised to become an industry leader in online behavioral marketing solutions.”
MeMedia is a leading, online advertising solutions provider and ad network achieving superior results through innovative technologies, expert advice, and global reach. MeMedia’s multimodal desktop and web-based advertising solutions deliver contextually and behaviorally targeted advertising in multiple rich media and interactive formats. MeMedia, formerly WhenU.com, was founded in 2000 and is headquartered in New York City.