Nearly 9 out of 10 Internet Users in Hong Kong View Online Video

Hong Kong : comScore, Inc. has released its March 2010 rankings of the top video properties in Hong Kong based on data from its comScore Video Metrix service. The report found that 88.5 percent of Hong Kong’s Internet population viewed video online in March, with visitors averaging more than 10 hours of video viewing per person during the month.

“Online video viewing has become nearly synonymous with Internet usage in Hong Kong,” said Victor Cheng, comScore director for Hong Kong. “Of the six Asia-Pacific markets where comScore currently measures online video, Hong Kong posted the highest penetration of viewing, demonstrating the importance of this platform as a vehicle to reach and engage consumers in this highly advanced digital media market.”

In March, Internet users in Hong Kong (age 15 and older) watched 447 million videos, with Google Sites ranking as the top video property with 234.2 million videos, representing 52.4 percent of all videos viewed online. accounted for more than 99 percent of all videos viewed at the Google property. Tudou Sites ranked second with 16.3 million videos viewed, representing 3.6 percent of the market, followed closely by Youku with 16.2 million videos, also at 3.6 percent. (12.3 million videos, 2.8 percent share) and Oriental Press Group (6.4 million videos, 1.4 percent share) rounded out the top five.

More than 3.6 million viewers in Hong Kong watched an average of 123 videos per viewer during the month of March. Google Sites attracted the largest video audience with 2.4 million unique viewers during the month (97.5 videos per viewer), followed by with 1.3 million viewers (9.6 videos per viewer) and Youku with 786, 000 viewers (20.6 videos per viewer).

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