Volvo Auto India today launched Volvo XC Adventure, a reality adventure series, in partnership with NDTV. The show will be aired every Thursday, at 8:30 pm on NDTV Prime for 13 weeks. Six teams with two participants each will explore the terrains of Madhya Pradesh with Volvo XC60. Keith Sequeira, the Raymond man will anchor the show.
The 13 episode series will be simulcast across the NDTV network till mid May’14. Twelve participants split into six teams would be given a task each morning in their allotted Volvo XC60 across various locations in Madhya Pradesh, a location carefully chosen to bring out the best in Volvo XC60. Range of activities would vary from driving test/balance test with a fishbowl, off-roading, paddle boating, river crossing, mud crawl, a trek up, maze, archery, dance, crop cutting, crossword and jungle off roading to highway driving.
Sudeep Narayan, Marketing & PR Director, Volvo Auto India said, “Volvo XC Adventure is an exciting project for us and we are thrilled to bring forth the best of XC60 through this programme. The 13 episode series will show the teams virtually testing the limits of their SUV. We thank NDTV for its constant support, from the conceptualisation stage to the final execution. The winning team will win an all-expense paid trip to Sweden.”
“We continuously come up with activities to regularly engage with our target costumers. This is yet another effort at Volvo Auto India to bring the brand a step closer to its audience.” Mr. Narayan added.
Volvo Auto India, in association with NDTV, aims to reach out to over twenty lakh people across the country through their adventurous videos uploaded on www.ndtv.com/adventure created specifically for Volvo XC Adventure. The show will get viewer’s adrenaline rushing when they would see six teams contesting for the title. The 13 episodes would provide the viewers some exciting ideas to venture out adventure in Volvo SUVs.