New Delhi Television Limited (NDTV) has announced the launch of user-aware mobile channel ‘NDTV Active’ in collaboration with July Systems, a premier provider of mobile solutions for media, entertainment, and sports brands.
This initiative will enable NDTV to leverage its extensive programming assets to provide users anytime anywhere access to personalized services, content, and promotions on their mobile phones. ‘NDTV Active’ is expected to launch in the coming weeks and will be available to subscribers of most major Indian mobile operators.
Featuring first-of-its-kind personalized sports, business and entertainment news, ‘real-time’ video updates, photo galleries, personalized alerts, cricket scores, interactive services like polls, comments, sharing with friends, content downloads and much more. ‘NDTV Active’ will offer users a personalized, interactive and completely customizable multimedia mobile experience that goes far beyond the simple wallpaper, ringtone and content downloads that most portals offer today.
“The NDTV Active mobile channel will give users a great new way to interact with the NDTV brand and stay in touch with the latest news, information and favorite shows anytime and anywhere. We selected July to power this initiative as their solution allowed us to offer a truly “full service mobile channel” with user personalization, real-time updates, interactivity and an integrated brand experience to our users by extending our relationship with the consumer from our TV and online properties to mobile.” Sanjay Trehan, CEO, NDTV Convergence, said.
With a base of over 200 million mobile subscribers and over 5 million new subscribers added every month, India is one of the world’s fastest growing and potentially lucrative wireless markets. Data service usage, driven by the strong and steadily growing subscriber base, is expected to show continued brisk growth, opening up a new channel for Indian media, entertainment, sports, and content brands to reach their consumers.
NDTV Convergence Ltd., a 100% subsidiary of NDTV Networks Plc, is a leading web 2.0 company. The company develops exclusive content for cross media platforms such as Internet, mobiles, ITV and IPTV.